Are you wasting your time and money on these 13 useless SEO practices?
I would suggest you stop now and think again. Here are 13 deadly SEO Myths which you can avoid to save yourself time and money.
#1: More Content Means Better Rankings.
This is the most popular and fatal myth on the internet.
A lot of SEO gurus recommend you to write a lot of articles on your blog or business website to attract traffic. If writing more content would give you a the higher position in Google, then article directories like ezines who have hundreds of thousands of articles should rank at first page of Google.
When was the last time you saw content farms on the first page of google for good keywords?
The reality is posting more content will not get you more visitors. It is more about quality than quantity. You should create less content but your content should be top quality and useful.
For more information on how to write quality content please read my 21 Proven Tips To Creating Top Ranking Shareworthy Content.
#2: Your Website Design Matters A lot.
Web Design agencies and their experts waste their customer’s money on getting that perfect design full of majestic colours and graphics.
They keep on flooding their website heavy graphics flash animation and other stuff rather than spending their energies on getting more profit from website.
Yes, the design of your website matters in ranking. But not as much as SEO gurus think.
Look at the design of Wikipedia. It attracts millions of visitors to it’s website every month and ranks first on thousands of highly competitive keywords.
Now imagine if the design was such an issue, would Wikipedia be ranking on the first page of Google?
What matters most is that your website should have a clean user interface, clean code, easy navigation and most useful content out there.
Even if your website is the most beautiful thing out there with awesome products. If the people searching for your products and services cannot find your website, chances are you are loosing out on a lot of sales.
I had witnessed some not so awesome websites earning thousands of pounds leveraging their top spot on search than some awesome website struggling to make any money sitting on the fifth page of Google.
According to my own experience sites with minimal design are ranking better because they are less heavy, easy to navigate, have great content and are user-friendly.
#3: Link Building Is Dead.
You must have heard this a thousand times link building is dead.
No, you are wrong I am afraid. Links to your website is one of the most important factors Google takes into consideration when ranking your website.
Links are like votes for your website.
Does that mean that you can get thousands of links and start ranking for profitable keywords?
Unfortunately, answer to this is NO. Whilst content is the most important factor when it comes to links it all comes down to quality, not quantity.
Rand Fishkin of moz.com who is one of the most respected blogger in SEO community argues that it is time for webmasters to earn links by generating quality and attracting natural links.
However, there are a lot of effective quality link building opportunities I will disclose in my next blog so don’t forget to sign up.
#4: Guest Blog To Obtain Tons Of Links.
Yes, guest blogging was a great SEO strategy to obtain links in 2014.
Because the SEO agencies started abusing this practice. The Googles web spam team was alerted.
Matt Cutts who is head of web spam team at Google wrote a post and clearly mentioned that guest blogging is dead.
So the question is should you guest blog at all?
The answer is YES. You should. But not to obtain links but to create brand awareness and driving traffic to your own blog or website.
Entrepreneur Neil Patel attracted thousands of visitors to his website by writing 300 guest posts on various blogs. He built a huge audience via guest blogging. You can also do it for brand recognition and leveraging audience.
#5: High PR Links Will Help You Rank At Top.
PR or Page Rank is named after one of Google’s founder Larry Page. PR is a way of measuring the importance of pages.
It is measured in between 0 and 9. The higher the page rank of the webpage the better it is for SEO purposes.
Now you must be thinking that if you can obtain links from high PR pages you can increase your ranking.
Well, it was true few years ago but now it does not matter as much as it used to be.
According to Andre Weyher who is ex-member of Matt Cutts Google search quality team. Relevance is new PR.
Imagine you have a blog about pet food. Getting a link from a SEO blog will not help.Your links should come from relevant pages to your niche to be effectively counted as links.
#6: Link Wheels And Web 2.0.
Do you know what a link wheel looks like?
Link wheels are black hat method of obtaining links.
This is how it works,
People create a lot of mini websites in using different publishing platforms. Most often their content is scrapped. Then they create fake links to their main website to fool Google.
However, the bad news for spammers is that Google is aware of such practices and although you can gain some temporary boost in ranking.
If you will use link wheels. You will be penalized by Google after that and your hard work may go to waste.
#7: Link Pyramids.
You must have come across link pyramids like these.
People offering thousands of links for just five dollars. This is another SEO myth that link pyramids can some help you in ranking.
Only if it was that don’t you think everyone can spend five dollars and get their website to top?
The reality is Google is well aware of these spam techniques and these types of black hat methods will only harm your rankings.
#8: Content Is King.
You cannot say you did not hear this one.
Yes, content is king but only if it supported by all it’s government structure. This king also has to buy loyalty. In order to buy loyalty not only that king has to be great he has to benefit others as well. Which means linking from your site to others as well.
Clap requires two hands. So do others favour as well by linking to their best content where possible.
And the truth is great content alone cannot get you first page rankings. You need link building and content promotion.
#9: Build And They Will Come:
This might be true a decade ago. But today you have to build something awesome to stand out.
Publish and wait approach does not work anymore. You also have to present your product and services in front of people to sell them.
#10: Paid Links And Link Farms.
Google is smart.
If some one is selling you links from their website. Chances are they must be selling other people links from their website as well. And if they are selling others links as well. Google will eventually catch them.
The links from their website will be absolutely worthless.
You will loose your money and time. Never buy links.
#11: Private Blog Networks.
Some SEO gurus might be trying to con hundreds of dollars from you selling links from their Private Blog Networks.
But according to a report by SEO Round Table, Google has cracked heavily on PBN.
Site owners who use PBNs have reported getting messages like these.
So never buy links from PBNs or link farms.
#12: Newspaper Advertorials.
There was a time when big companies with millions of dollars budget use to rule search engines on bases of their wealth.
Their modus operandi was simple. Pay newspapers hundreds of thousands of dollars and buy paid advertorials. As soon as Google became aware of this scam. They penalized businesses who were buying advertorials.
In February 2013. One of UK’s largest online flower retailer Interflora was de-indexed from Google. Interflora bought hundreds of links from newspaper advertorials.
Not only that businesses were punished. Newspapers also lost their page ranks.
#13: Social Signals Does Not Affect SEO.
That means if your content is liked and shared by people. It will be a bonus for you and will affect help you rank better.
So do not forget to add social share buttons to your website and request people to share your content.
These are the common SEO myths which are still being circulated by old school SEO gurus.
Is there any other false SEO myth we can add to our blog?
Do not forget to leave it in comments and share this post with your friends.
Over to you.