BuzzSumo has analyzed 880 million Facebook posts published by brands last year and concluded that Facebook engagement for brands and publishers fell 20% in 2017.
With major social networks like Facebook severely restricting the organic reach of your pages It is time for you to explore other Social Media sites and opportunities to gain expand your reach and gain new customers at a budget.
I had compiled a list of 14 Untapped Social Media Sites which you can utilize to bring new customers.
On the out look, Snapchat is a communication app where users can send photos and small videos to each other. But considering it’s huge database of millions of users you can utilize this app for your own business.
Users can send photos or videos which can only be viewed by receiver once for few seconds and then it is deleted.
A lot of brands are using snap chat to suit their needs. GrubHub uses it for finding new talent.
If you create awesome images or videos for your brand why not send snaps to your followers to engage them and obtain new ones?
The video is the future of internet right?
That is where Vine comes in. Vine is a social video sharing website just like YouTube but with a twist. You can only upload a six-second video. Which means artists have only got 6 secs to prove their point. Vine had seen tremendous growth over the past years gaining 40 million users.
If you use video for your brand do consider tapping into Vine. Big brands like Gap, Sephora and Burberry are using Vine to attract millions of new customers and you can do it too.
Do give it a try you will not be disappointed.
Heard of Pinterest?
Yes, We Heart It is just like Pinterest where users can collect awesome stuff they like. Users can heart others collections and follow them. The best thing about this site is that it has 25 million active users which give it that wow factor.
Thousands of websites and businesses are using this website around the globe. Give it a try especially if you have an online shop.
If you are a Europe based business you have just struck luck. VK is largest European social network boasting 100 million active users.
VK is just like FaceBook but with the European audience. You can post images, videos, status updates and stay connected with your customers. You can also attract new customers exactly the way you will do it one the FaceBook.
Most of us overlook Chinese market when acquiring customers. But with China’s being world largest growing economy the opportunities are endless. And you can benefit from those opportunities by getting your brand on renren.com.
RenRen is China’s largest social media site with 160 million active users. It is full of potential opportunities for you.
Medium is founded by the co-founder of Twitter a micro blogging website. Whilst twitter only allows 140 character limit on its tweets, Medium allows you to write a full blog. Medium has millions of monthly visitors and if you are thinking of blogging to attract new audience look no further because Medium can give you the exposure no one else can.
The types of posts which perform best on Medium are personal stories and lists like the one I am writing now to help you find stuff which you might not have come across.
WANELO stands for Want Need Love. Wanelo has 11 million users who find products on the internet and share it with other users. Other members then up vote the product. Wanelo is a must have social network if you have an eCommerce business. A great product can land on first page and skyrocket your sales and customer base.
Whatsapp is a messaging app which has taken the internet by storm. Users can share photos, text and videos with each other and groups. Not only can you stay in touch with your staff and team through whats app. You can also communicate with your customers. One of the best ways to acquire customers from WhatsApp is by sending them latest offers, coupons and discounts to your customers.
Let’s look at an example of how a restaurant took advantage of WhatsApp in order to take orders from customers rather than investing thousands in food order management software.
That is where Meetup.com comes in. It allows people to meet physically and connect with people sharing same interests. Whether you are a marketeer or brick & mortar store owner Meetup is a great social network to physically interact with people with same passions as you. Not only can you acquire more customers you can also make great friends along the way.
Humans are curious by nature. We all come across problems questions and issues we need answers to. This is what Quora does. A questions and answers social network with millions of users you can either ask the question to fellow members or give answers in order to help fellow members out.
Most of the businesses are solution providers. For example, Google helps people find what they are looking for. Similarly, your business is a solution provider as well. It is almost certain that people will be looking for solutions in your business niche. Not only can you help out others by providing answers you can also leave a link to your website to obtain more visitors and customers.
Users can upload images, text or videos and chirp will convert them into small sound bites called chirps. Recently TopShop a well-known UK brand harnessed the power of Chirp to distribute runway looks via Sound at London Fashion Week.
You can also ring music to ears of your customers by sending them chirps.
Dubbed as Twitter for Video and micro Youtube, Keek is a perfect platform to market your business to your audience. With 70 million users it provides a great opportunity to attract and engage the audience to your brand using video. Users can upload a 36-second long video and people can reply with video as well. Keek also posts the best videos to their homepage giving their users exposure to millions of viewers.
Kik offers brands and content providers unique ways to talk with their fans and find new followers too
Users tell app their interests and it brings news, blogs & information relevant to those interests to its users.
This network is especially beneficial for bloggers for targeting audience directly. Joining this social app will help you present your writing directly to audience or customers who are looking for it.
Social media is a lottery ticket for content creators and brands but only if you can utilize its massive potential.
Do you have any other which can be added to this list? Please write it in comments.