Plenty of widgets are available out there to display recommended content. A lot of blogs use to display with “related articles”, “Suggestions” or “You may also like” widget at the end of articles. I’m not talking about your own blog’s related posts but the sponsored one. These are the advertisements by content recommendation engines.
This is how it shows. Google Adsense is gone now. Bloggers and webmasters are now using different strategies to generate income through their blogs; content recommendation engines are one of them.
I just came through a survey and it says that over half of the active websites are displaying content recommendation ads.
Top Content Recommendation Engines:
There are hundreds of content recommendation engines operating right now. But unfortunately, not all of them are good for your blog. Some of them suggest completely irrelevant or sexual content on your blog/website. These kinds of recommendations are giving it the bad reputation but actually, It is not bad. Using the right content recommendation engine can help you make some extra bucks.
This is how the bad content recommendation looks like. If you go with the good content recommendation engines, then the results gonna be completely different. Content discovery platforms work as the third party between the advertisers and publishers. They help the advertisers to catch the targeted audience by displaying their content(articles) on publishers blogs and then pay the publishers some percentage.
So if you are a publisher and looking to boost your earning with content recommendation engines then this article might help you. Here I’m listing the 18 top content recommendation engines that show the 99.9% related content and help you generate some extra money.
More than 100k blogs are using the Outbrain content discovery platform, and my blog is also one of them. It is the most popular brand trusted by both publishers and advertisers. CNN, Time and NewYork times are few of advertisers on Outbrain.com. They share about 40% revenue of the total income with their publishers. In general, you can get about $0.37 to $1.12 per thousand page views.
They display ads on the bottom of your blog’s content in related content style. If you are the advertiser, then Outbrain can be your ideal platform. What you need to do it merely select your daily budget, choose CPC and pay for every visit your receive on your blog. Outbrain serves up to 1 billion recommendations daily and send about 24 million visitors to the advertiser’s websites.
You may be heard this name before. It is one of the widely used content recommendation engines to drive traffic. Being a no one competitor to Outbrain.com, Taboola offers the same as Outbrain offers but it is still harder to dig up the performance data of Taboola as compared to Outbrain.
BBC, Forbes, and The NYTimes are some of the top advertisers on Taboola.com. You may need the high number of traffic and other tough requirements to get approved on Taboola.
The best side of Taboola is that you can place it anywhere on the blog you want. Further, you can get up to $1 for every thousand page views.
3) Filter (E-commerce):
Not content recommendation engine but a music recommendation service, Filter is now supporting E-commerce too. Their operating process was not good in the past but now they are featuring an improved user interface with the best support.
It is basically a playlist creating tool that allows the advertisers to build the playlist from the music of their stores and promote it on publishers websites. They also boost the sales of webmasters by showcasing their online stores on publishers blogs.
I used it once and the experience was pretty good. The working procedure of boomtrain.com is a bit different from Taboola and Outbrain but still, it is one of the best content recommendation engines. If you have a large number of the audience then you can apply on Boomtrain as a publisher.
It also allows the advertisers to communicate with their customers at any scale. Boomtrain put the advertisers content on your blog and pay you for every visitor click on it.
Yet another one of the best recommender service which personalizes content to help you get some traffic. Recombee is entirely different from the above content recommendation engines. It provides the user with an intuitive recommendation API and SDKs.
It helps the advertises to get 500+ recommendations every single second. Using Recombee for advertising will exposure your content to over 600 million people.
Similar to the Taboola network, Content.ad is newly introduced but one of the smartest content recommendation engines. What I love about Content.ad is that they only take high-quality content from the advertisers, so it doesn’t look the advertisement and the chances are to get more clicks.
AbcNews and 123 Greetings are working as the publishers on this amazing network. Over 500 billion content recommendations are served by Content.ad every month. Earning through Content.ad depends on the placement of ads and quality of traffic you have on the website.
Introduced in 2009, Gravity.com is also same as the above-mentioned content recommendation engines. Integrating Gravity.com with your blog is pretty easy as they have plugins for every CMS like WordPress and Drupal. They serve more than 25 million content recommendations to 200 million internet readers every single day. They only take the content which is inundated with information and peoples are interested in.
Having a well-ranked website and looking to boost your earning? Do give a chance to Revenue.com and It will never disappoint you. Their advertisement style is a bit different, they show the sponsored content in the way that It looks like the own content of publisher blog and user loves to click on it.
They display only the content which is related to your website’s niche, so it increases the chances of click and you know more clicks = more revenue. The payout rate is also good and you can make up to $3 for every thousand visitors you drive to the advertiser blogs.
9) Segmentify (e-commerce):
Specialized in product recommendations, Segmentify is having support for WordPress, Magneto, Shopify and other popular CMS systems. Unlike the other engines, they only promote the high-quality products having the good history of e-commerce.
Segmentify enables you to be optimised for both buying and selling process. Their product recommendations will make your visitors a unique shopping experience. Segmentify pays about 10% to 20% on every sale a publisher make.
If you are looking for the recommendation engine that can recommend products based on your blog’s niche then Yusp.com is more than good enough for you. It is based on artificial intelligence, it uses the behavioural, semantic analysis, and collaborative filtering for products recommendations.
Yusp.com helps the publishers to grow their revenue by 20% through selling products just like the affiliate networks. Many publishing companies including Dailymotion and eMAG have integrated their websites with Yusp.com. eMAG say that noticed 62% of increase in sales through the Yusp product recommendation engine.
11) Google Content Recommendation:
Google doesn’t want to stay behind, they are contributing to everything. Recently Google introduced their content recommendation engine and it’s amazing. Google content recommendation help the publishers to show ads in the matched content unit below the blog articles.
You can switch on the “Monetize with ads” feature only if you are eligible for it and make hundreds of extra bucks. One thing I love about this content recommendation engine is that it only shows the ads when appropriate/relevant are available. Their CPC rate is much higher as compared to the above-listed content recommendation engines.
Available only in USA at the moment, Pandora is only limited to music recommendation yet now. It helps the advertisers to promote their music with different blogs via recommendations. Pandola allows the users to personalized their stations, enter songs and music.
Pandora has changed the way of promoting music completely. It is the most comprehensive music analysis I discover yet now. getting approved on Pandora as a partner now is much harder but once you get approved, all you need to do is enjoy.
A native advertising marketplace, MGID shows the sponsored content and products in the same style as Taboola and Google content recommendation engine shows. It is one of the oldest content recommendation engines sending over 19 million visitors every month to the advertisers.
However, most of the content they promote is 18+ and not good for families. It is good to use their services as a publisher only if you have the entertainment and celebrities blog. The amount the pay per click is not too good but it is still a stable alternative to all the above content recommendation engines.
One of the widely used commenting system by the bloggers that turn the simple comments form with an enhanced commenting system is also offering paid recommendation services.
If you are using the Disqus as you commenting system, then you are already a publisher with them. They recommend content to the websites integrated with their system. To enable the service, what you need to do is go to the settings tab of your Disqus dashboard, click General and enable “Discovery”.
It is an emergent content referral system providing the personalized content discovery services. Stumbleupon is using an automatic system to collect, distribute and review advertiser’s content with one-click blogging principles. Stumbleupon content discover has grown very fastly and now have thousands of publishers and advertisers.
It helps the user to find the interesting articles(advertisers) from the publisher’s web pages ‘stumbled’.
16) Baynote (e-commerce):
Using Baynote as your advertisement partner can help you get more than 10 million unique visitors every month. Baynote only works with e-commerce business to drive them seamless traffic and customers. They also provide the tool that can help the merchandisers gain knowledge in personalization strategies.
As per my research, personalizing content with Baynote.com will drive you 45% more orders. Their content display style is a bit different from other content recommendation engines as you can also put them between the posts, in sidebars and landing pages.
Here comes the Media.net owned by Yahoo and bing together is considered as the no 1 alternative to Google Adsense. If you are getting some good and quality traffic on your blog then you can be easily approved on Media.net as a publisher. They provide various types of advertisements like banner, text and content recommendation is now one of them.
Thousands of publishers are trying their luck with Media.net and believe me, It works. Media.net is the largest advertisement marketplace after Google Adsense.
Well, Initially this guide was about top 17 content recommendation engines, but after reviewing the RevContent, I can’t stop my self from including it on this list. RevContent is one of the fastest growing content recommendation services that serves over 50 billion contents every single month.
RevContent is highly appreciated and trusted by Forbes, Newsweek and other highly ranked publishers. The thing I love about RevContent is that you can get approved easily but show the ads same as your site’s quality.
That’s it! Content recommendation engines are now the 2nd most popular form of advertisement now and advertisers love to pay high CPC via content recommendation ads. They are considered best for creating the engaging content and readers can’t stop their self from clicking them. I personally love to read articles from content recommendations.
Either you are advertiser or publisher, Content recommendation engines are the best to go with. Let’s us know if you know about any content recommendation engine which is not listed above.