Starting a Facebook group just sounds like additional work right? It may be one more task for you to do but this single task can contribute significantly to the success of your brand. Social Media is singly one of the greatest inventions when it comes to marketing. You can reach millions of people and do it at little or no cost to you. Read on to find out 10 reasons you should start an FB group along with your Page.
1- Bigger organic Reach than a page.
An FB group will help you to reach more people than your page ever could. FB has this really cool feature. Off the billions of people on Facebook, Facebook identifies the ones who are likely to be interested in the content of your group and then send them to your group. This is what is called growing your group organically. This ensures that you are always getting new members. You are then able to share contents of your page with the members of the group.
2- More Traffic to your website.
A bigger organic reach means more traffic to your website. You are able to constantly post content from your page into this group so that members of the group can click on the link. The link will then take them to your page and bam traffic to your website start increasing. It will not be as hard as sending random people a link to click on. Why? Remember that the persons who are a part of the group are persons who have some interest in the contents of your page. This will make them more likely to click on the links that you post in the group.
3- Build Community.
With your FB group, you are able to build a community of loyal followers. These followers can be the first one you share new successes or upcoming projects with. This will allow the members of the group to become very involved with your page. They will feel as if they are a valued part of your business and so will actively encourage and support your page/website and/or your business.
4- Interact with your readers/customers.
Yes, you have a very large group on FB but what do you think will happen if you do not engage or interact with the members of your group. You guessed it. They will migrate one by one and pretty soon you may have to start over. How can this be fixed? It is social media. Social media is filled will a lot of funny videos, quotes and there is always some very entertaining news clip. Share these videos, clips, and quotes with them, so that they can make good use of all those reaction buttons that come with Facebook.
Even if you have nothing business related to post, the fact that you maintain an online presence will be a huge plus and will even get you some returned visitors to your page. Persons will log into their FB accounts just to get their daily laughs from you and so when you finally have something business related to post they will be eager to click on the link and support your page as you are not a bore.
5-Encourage your fans to participate more.
Regularly updating your Fb group, sharing funny pictures/videos encourage your fans to participate more. In addition to these activities, you can have regular giveaways. Having giveaways will encourage fans to participate as they do not know what will be used in the giveaway and participating gives them a greater chance of winning. Along with having giveaways, you can feature fans who are actively participating in the group and support your page.
When new and regular fans members see these activities taking place, just know that they will be eager to participate and will make frequent visits to your website.
6- Collect Feedback.
Do you know that think call Feedback? If you do not, Feedback is simple hearing what your customers/ visitors to your website have to say about the service they receive or how easy is to interact with your website. Large companies spend a huge amount of sums annually to gather feedback so that they can improve their services and products. The FB group, however, makes it easy for you to receive feedback. The FB group makes it easy for persons to leave reviews.
On the flip side, it also makes it easier for persons to leave complaints. However, once a complaint is made, it is even easier for you to 1) See who made the complaint 2) Personally communicate with the complainant and 3) Rectify the complaint. When persons see that their issues are quickly addressed, they will return to do business with you.
Your Fb group gives a lot more advantages than getting new members. There is a tern called Upselling. When you upsell, you introduce the members of your group to a newer version of a product. You get the chance to market these new features to the fullest. You can do live demonstrations, video demonstrations or just post up the additional features.
As a result of your marketing, the members of the group will choose to go with the newer and more improved version. That results in gains for your business. Why are you still thinking about making an FB group? Stop thinking and start creating one.
8- Request members to add their friends and increase your fan base.
Remember that you members also have friends and family members. When you gain new members there is the chance to gain two to three additional members. You can encourage your loyal members to add their friends and their families. You can also provide incentives for persons to introduce people to your group and your business.
A business success depends on how well you market it. Social Media specifically FB is a cheap marketing tool, so why not make use of it.
9- Mass message your whole group without paying hundreds to email distribution companies.
You are about to launch a new product or you are about to do some upgrade on your website. Do you know that one of the fastest ways to get that information to your loyal fan base is to send them a message on FB? If you did not know, will now you know. A feature of FB group is that it allows you to massage the thousands of fans you have all at once. This saves you,
3) Is more Convenient.
Secondly, with this feature, you can see who reads the message and get a quick response from the recipient. When it comes to doing business you have to seek cheaper and more convenient alternatives and for those in the back who did not hear me the first time, an FB group is the cheaper and more convenient alternative. Invest the bucks you would use to buy a premium emailing distribution package in another area of the business.
10- Make new friends with similar interests.
Two important words for those who are looking to start online businesses are support and networking. While FB groups allow you to grow a large fan base, it also puts you in contact with people with the same interests and persons who may be doing the same business or business that is closely related to yours. With your FB group, they can support you and you, in turn, can support them.
Do you want to add any other advantages or disadvantages of a Facebook group to this list? Please comment below.